BRIEF

SCOPE

Create and design branding & packaging for ethical bath products wellness company

Illustration

Art Direction

Tone of Voice

Copywriting

Animation

CONCEPT

Sensory Unhinged Gradients

My inspiration was around how different emotions bubble up inside of us... until we pop! Just like the different flavour combos of these products, we stockpile different emotions. If these don’t go treated... we well.... kinda go like “RAHHH”. My aspiration is for RAH products to feel like the loving friend who need to tell you to calm the F down & realign your perspective.

The gradient effect is to show the blending of flavours & emotions.

The illustration on the packaging is inspired by the movement of the emotions represented by the liquid animation.

RAH

The act of releasing anger

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Brunswick Partay