BRIEF
SCOPE
Create and design branding & packaging for ethical bath products wellness company
Illustration
Art Direction
Tone of Voice
Copywriting
Animation
CONCEPT
Sensory Unhinged Gradients
My inspiration was around how different emotions bubble up inside of us... until we pop! Just like the different flavour combos of these products, we stockpile different emotions. If these don’t go treated... we well.... kinda go like “RAHHH”. My aspiration is for RAH products to feel like the loving friend who need to tell you to calm the F down & realign your perspective.
The gradient effect is to show the blending of flavours & emotions.
The illustration on the packaging is inspired by the movement of the emotions represented by the liquid animation.
RAH
The act of releasing anger