BRIEF
SCOPE
Create and design a branding concept to attract a target audience to Chicago’s Annual Travel Expo
Illustration
Art Direction
Copywriting
CONCEPT
Corporate Y2K Gamers
Tech support workers often put others first and forget to take their break. My aspiration was to inspire a sense of fun with a Gamer Y2K aesthetic that feels true to a Millennial workforce. To keep it corporate respectable though, I had to kill my darlings and simplify. For tone of voice I wanted it to be the sort of wise guy in the office with the dry sense of humour.
I rebranded as Out of Office to speak directly to my corporate grinders and hustlers.